Benito Antonio Martínez Ocasio was born on March 10, 1994, in Bayamón,and was raised in the Almirante Sur _barrio_code: spa promoted to code: es of Vega Baja, Puerto Rico. His father, Benito "Tito" Martínez, was a truck driver, and his mother, Lysaurie Ocasio Declet, is a retired schoolteacher. He has two younger brothers, Bernie and Bysael. His parents often listened to genres such as salsa, merengue, and pop ballads.

Martínez's earliest musical memory was when he received the record Aquel Que Había Muerto by Puerto Rican rapper and reggaetón pioneer Vico C as a Christmas gift at the age of five. His initial musical purchases included CDs of Marc Anthony and Víctor Manuelle. He said, "I wasn't the kid who got involved in the streets. I liked to be at home with my family." He attended church weekly with his devoutly Catholic mother and sang in the church choir until age 13. Bad Bunny has stated that his early experiences singing in church helped shape his musical foundation and stage confidence. After leaving the choir, he developed an interest in the artists he heard on the radio, particularly Daddy Yankee and Héctor Lavoe. His stage name originated from a time when he was forced to wear a bunny costume and was annoyed about it. He later thought the name "Bad Bunny" would "market well".

After graduating high school in 2012, Martínez enrolled in the audiovisual communications program at the University of Puerto Rico at Arecibo, aiming to become a radio host. He worked part-time as a bagger and cashier at an Econo supermarket while creating music. He left university without completing his degree to pursue his musical aspirations. Speaking about the Puerto Rican music industry, he stated, "I'm from Vega Baja, a small area that's not a metropolis like San Juan where the majority of the genre's artists have come from."

He started to write and create his own music at the age of 14. In 2016, his song "Diles" caught the attention of DJ Luian from SoundCloud who signed him to his record label, Hear this Music. His single "Soy Peor", released in December 2016, reached number 19 on the Billboard Hot Latin Songs chart. In May 2017, his collaboration with Colombian singer Karol G, "Ahora Me Llama", was released, reaching number 10 on the Billboard Hot Latin Songs chart. It was listed on "Alt.Latino's Favorites: The Songs of 2017" as one of the best Latin songs of 2017. In July 2017, Bad Bunny signed a booking deal with Cardenas Marketing Network (CMN) for several Latin American countries.

Starting in November 2017, Bad Bunny hosted Beats 1's first Spanish-language show, Trap Kingz. The remix of "Te Boté" with Ozuna and Nicky Jam reached number one on the Hot Latin Songs chart. In May 2018, American rapper Cardi B released a collaboration with Bad Bunny and J Balvin, "I Like It", which topped the Billboard Hot 100. On October 11, 2018, Bad Bunny released "Mia" with Drake, which reached number five on the Billboard Hot 100.

Bad Bunny released his debut album X 100pre on December 24, 2018, on the Rimas Entertainment label. The album peaked at number 11 on the US Billboard 200. On Metacritic, X 100pre received an average score of 84 based on five reviews. Alexis Petridis of The Guardian praised Bad Bunny's "off-kilter creativity".

In 2019, he was selected for the Forbes 30 under 30 list as an honoree in the Music category.

In 2020, X 100pre was voted 447th in Rolling Stone's 500 Greatest Albums of All Time. On June 28, 2019, Bad Bunny released Oasis, an eight-song collaborative album with J Balvin. It peaked at number nine on the Billboard 200 and topped the Billboard US Latin Albums chart. In July 2019, he joined protests against Puerto Rican governor Ricardo Rosselló in response to Telegramgate. Bad Bunny and Residente released "Afilando Los Cuchillos" ("Sharpening the knives") during the demonstrations.

In 2019, Bad Bunny headlined the 2nd annual Pornhub Awards in Los Angeles. His performance also featured Rico Nasty And Kali Uchis.

In February 2020, Bad Bunny was a guest performer at the Super Bowl LIV halftime show, headlined by Shakira and Jennifer Lopez. Bad Bunny announced the album YHLQMDLG on February 27, 2020, during an appearance on The Tonight Show Starring Jimmy Fallon and stated that it would be released on the 2020 leap day, namely February 29. The album's title is an acronym for "_Yo Hago Lo Que Me Da La Gana_code: spa promoted to code: es " (Spanish for "I Do What I Want") and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, Ñengo Flow, among other artists.

YHLQMDLG debuted at number two on the US Billboard 200, becoming the highest-charting all-Spanish album ever on the chart at the time. The album was met with critical acclaim, with the album's musical diversity being praised. "Vete" was released as the lead single of the album on November 22, 2019. The second single, "Ignorantes", with Panamanian singer Sech came out on February 14, 2020. In March 2020, Bad Bunny released the music video for "Yo Perreo Sola", in which the artist performs in drag. "Yo Perreo Solacode: spa promoted to code: es " landed number one on the Billboard Latin Airplay chart, earning Bad Bunny his ninth number 1 on the chart in just over two years.

On April 4, 2020, he released the song "En Casitacode: spa promoted to code: es " on SoundCloud, which expressed solidarity towards others in quarantine due to COVID-19 and featured vocals from his girlfriend, Gabriela Berlingeri. On May 10, 2020, Bad Bunny released his first compilation _Las que no iban a salir_code: spa promoted to code: es , without previous announcements. The compilation's title translates to "The Ones That Were Not Going to Come Out" and includes unreleased or unfinished material songs. The album features collaborations with Don Omar, Yandel, Zion & Lennox, Nicky Jam, and Jhayco. Discussing the album's surprise release, Bad Bunny explained, "There was no real meaning behind it. I just thought, 'Damn. What people need is entertainment'." Bad Bunny had been filming his supporting role in Narcos: Mexico before filming was postponed due to the pandemic. It premiered in November 2021.

In July 2020, he appeared on the first digital cover of Playboy magazine as the first man to appear on the cover solo other than the magazine's founder, Hugh Hefner. The cover was shot by photographer Stillz in Miami, Florida, and the magazine includes a feature article entitled "Bad Bunny Is Not Playing God." He also received the ASCAP Latin award for Songwriter of the Year. In August, his song "Pero Ya Nocode: spa promoted to code: es " appeared in an advertisement for politician Joe Biden's 2020 United States presidential election campaign.

On September 20, 2020, Bad Bunny performed a surprise, live (via his YouTube channel and Uforia), free concert from atop a flatbed truck that looked like a subway car going through the streets of New York and ended at Harlem Hospital Center. In October 2020, Bad Bunny released the single "Dakiti", with Jhayco, which topped the Billboard Global 200 and reached number five on the US Hot 100. The song is included on his third studio album, El Último Tour Del Mundo, which was released on November 27, 2020, and was described as a personal and ambitious record. It became the first all-Spanish language album to reach number one on the Billboard 200.

Bad Bunny and YHLQMDLG became Spotify's most-streamed artist and album globally in 2020, respectively. It marked the first time a non-English language music artist topped the year-end list, with The Guardian considering him "the world's biggest pop star" for his streaming numbers. The album received the Grammy Award for Best Latin Pop or Urban Album at the 63rd Annual Grammy Awards. On February 20, 2021, Bad Bunny performed "La Noche de Anochecode: spa promoted to code: es " with Rosalía and "Te Deseo Lo Mejorcode: spa promoted to code: es " on Saturday Night Live, hosted by Regé-Jean Page, as well as appearing in the pre-recorded musical sketches "Loco" and "Sea Shanty". On the US Billboard Hot 100, Bad Bunny's next single "Yonaguni" became his fourth top 10 entry and first with no accompanying acts. He was also cast in David Leitch-directed film Bullet Train, starring Brad Pitt.

In July 2021, it was announced that Bad Bunny co-wrote and co-produced the fifth album of Puerto Rican Latin pop artist Tommy Torres titled El Playlist de Anoche. Bad Bunny won the most awards at the 2021 Billboard Latin Music Awards with 10, including the category Artist of the Year. In the following months, he was featured on Aventura's single "Volví", and released "Lo Siento BB:/" with Tainy and Julieta Venegas. In September 2021, he appeared on the Time 100, Time's annual list of the 100 most influential people in the world. Bad Bunny's 2022 concert tour, El Último Tour del Mundo, visited the US and Canada indoor arenas. He won Best Urban Music Album and Best Rap/Hip Hop Song at the 22nd Annual Latin Grammy Awards. El Último Tour Del Mundo won Best Música Urbana Album at the 64th Annual Grammy Awards. In December 2021, it was announced that Bad Bunny became Spotify's most-streamed artist of the year globally, for a second year in a row.

On December 24, 2021, a short film and music video titled Te Deseo Lo Mejor was released in collaboration with the creators of The Simpsons. The film was directed by David Silverman and stars Humberto Vélez, Claudia Motta and Bad Bunny.

In January 2022, Bad Bunny was featured in Vogue for the second time, modeling the current season's best bags. In April 2022, Sony Pictures announced Bad Bunny as the lead for El Muerto, a film set in Sony's Spider-Man Universe. The film was originally set to be released on January 12, 2024, prior to being removed from the release schedule. On May 6, 2022, Bad Bunny released his fourth (fifth overall) studio album, Un Verano Sin Ti, which debuted at number one on the Billboard 200 and stood there for thirteen non-consecutive weeks. The album was declared the best-performing album of the year on the Billboard 200 year-end chart, as well as the world's best-performing album of 2022 according to IFPI, making Bad Bunny the first Latino to have won a IFPI Global Chart Award. It also broke the record for the most-streamed album of all time on Spotify. Un Verano Sin Ti became the first Spanish-language album to be nominated for the Grammy Award for Album of the Year.

Bad Bunny began his fourth concert tour World's Hottest Tour on August 5, 2022, set to visit fourteen countries of the American continent. On October 4, 2022, the tour became the highest-grossing tour by a Latin artist in history, earning US$232.5 million at the time. Bad Bunny received the most nominations (eight) for the 2022 American Music Awards, including his first for artist of the year. He was crowned Artist of the Year by Billboard in 2022. He also became the most streamed artist of the year in 2022 for the third year in a row.

On May 19, 2023, Bad Bunny released his first solo single of the year titled "Where She Goes", in which he ventured into jersey club music. The music video had cameos from Frank Ocean, Lil Uzi Vert, Ronaldinho, and others. In an interview with Vanity Fair on September 12, 2023, Bad Bunny revealed that he is no longer involved in the upcoming El Muerto film after its schedule removal. He also confirmed that he was working on a new album, planned for release sometime during the following fall. Bad Bunny hinted at the possibility of the upcoming project's sound, confirming that he is "playing around and enjoying myself, letting go. I'm being inspired a lot by the music of the '70s, —across genres, in both Spanish and English, but I'm not sure if this is going to shape my music, generally or just one song," After weeks of unconfirmed teasers and rumors, Bad Bunny revealed the album's title as Nadie Sabe Lo Que Va a Pasar Mañana; the album has 22 tracks and was released on October 13, 2023.

On December 5, 2024, Bad Bunny released the lead single "El Clúb", followed by the second single "Pitorro de Coco" and the announcement of his new album Debí Tirar Más Fotos on December 26, 2024. On January 5, 2025, he released his seventh album, Debí Tirar Más Fotos, stating that it "recommits me to Puerto Rico"; it contains many collaborators representing a range of Puerto Rican styles. After the release of Debí Tirar Más Fotos, Bad Bunny announced No Me Quiero Ir de Aquí, a 30-date residency which took place at San Juan's José Miguel Agrelot Coliseum (also referred as "El Choli"), during July 2025–September 2025 with the first nine dates exclusively for Puerto Rico residents.

The residency occurred during hurricane season in the Atlantic Ocean—a period when tourism drops by 25% to 45%, and lodging prices fall by as much as 50%, according to tourism agency Discover Puerto Rico. According to a September 1 Moody's Analytics estimate, the residency was expected to draw around 600,000 attendees and have a direct economic impact of $250 million. Moody also estimated that total spending, including purchases not directly related to shows, would reach $400 million, prompting the firm to raise its 2025 economic forecast from 0.3% growth to 0.4%.

On April 7, 2025, NPR Music released Bad Bunny's Tiny Desk Concert performance. On May 5, 2025, Bad Bunny announced Debí Tirar Más Fotos World Tour, a 23-date stadium world tour, with dates in Europe, Australia, Japan, and Latin America beginning in November 2025. Bad Bunny cited concerns that the United States Immigration and Customs Enforcement (ICE) could harm fans at his concerts as additional reasoning for not doing a 2025 US tour (though he said this was not out of spite toward the United States).

There were many reasons why I didn't show up in the U.S., and none of them were out of hate—I've performed there many times. All of (the shows) have been successful. All of them have been magnificent. I've enjoyed connecting with Latinos who have been living in the U.S. But specifically, for a residency here in Puerto Rico, when we are an unincorporated territory of the United States. People from the U.S. could come here to see the show. Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world. But there was the issue of—like, fucking ICE could be outside [my concert]. And it's something that we were talking about and very concerned about.

On July 14, Bad Bunny released the single "Alambre Púa", with the track's title stylized in the same manner as songs from Debí Tirar Más Fotos.

On September 28, 2025, it was announced that he would headline the Super Bowl LX halftime show on February 8, 2026, making him the first solo Latino artist to do so. In a statement released by the NFL on September 28, he said, "It's for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history." The decision to have Bad Bunny headline the performance spurred controversy, with U.S. president Donald Trump calling the choice "absolutely ridiculous", with others, including show producer Jay-Z and NFL commissioner Roger Goodell supporting the choice. Bad Bunny's halftime show was the first to be performed in majority Spanish. His halftime performance ranked as the fourth most-watched Super Bowl halftime show with an average of 128.2 million viewers.

Following the halftime performance, Bad Bunny received a massive Billboard chart bump. He had four songs from the set re-enter the Billboard Hot 100, with quasi-title track “DtMF” re-entering the top 10.

In June 2026, while in Madrid for the tour, Bad Bunny and his family had a private audience with Pope Leo XIV at the Santiago Bernabéu stadium following a papal event attended by 80,000 people. Bad Bunny had requested the meeting.

Bad Bunny is considered to be primarily a Latin trap and reggaeton artist. As described in a Rolling Stone article, Bad Bunny sings and raps with a "conversational tone", employing "a low, slurry tone, viscous melodies, and a rapper's cadence."

Throughout the years, Bad Bunny has listed his musical influences with a wide variety of artists from multiple genres such as Héctor Lavoe, El Gran Combo de Puerto Rico, Vico C, Romeo Santos, Aventura, Juan Luis Guerra, Antony Santos, Raulín Rodríguez, El Chaval de la Bachata, Elvis Crespo, Olga Tañón, Ricky Martin, Juan Gabriel, José Feliciano, Ismael Rivera, Frankie Ruiz, La Sonora Ponceña, Roberto Roena, Daddy Yankee, Don Omar, Ivy Queen, Tego Calderón, Wisin & Yandel, Hector El Father, Tito El Bambino, Calle 13, Rubén Blades, Víctor Manuelle, Gilberto Santa Rosa, and Marc Anthony, amongst many others. He considers himself to be a "music fanatic" which is the reason why so many people inspire him. During an episode of Behind the Music, he talked about Ricky Martin's legacy for Latin music and Latin artists, and how Martin changed the music landscape for future Latin artists.

In the music video for "Neverita", Bad Bunny paid homage to the "Suavemente" music video by Puerto Rican artist Elvis Crespo, leaving a message in the end translated from Spanish as "In honor of the best video of all time". Elvis Crespo later felt honored by his tribute and ended up doing a merengue version of the song himself in which he performed at the 2022 Latin Billboard Music Awards.

Although primarily considered to be a Latin trap and reggaeton artist, his music also incorporates various other elements from other genres such as pop, rock, hip-hop, electronic, reggae, dancehall, dembow, salsa, bossa nova, bomba, bachata, merengue, ballad, house, drill, alternative rock, indie, soul, R&B, and other genres. Some publications have credited him for bringing Latin trap and reggaeton into the global mainstream in the English-language music market.

According to Timothy Monger of AllMusic, his lyrics "range from humor and pathos to heartbreak and anger (sometimes in the same song)". According to Paper, other themes explored in Bad Bunny's music include "self-love, inclusivity, and LGBTQ acceptance".

Benito Antonio Martínez Ocasio was born on March 10, 1994, in Bayamón,and was raised in the Almirante Sur _barrio_code: spa promoted to code: es of Vega Baja, Puerto Rico. His father, Benito "Tito" Martínez, was a truck driver, and his mother, Lysaurie Ocasio Declet, is a retired schoolteacher. He has two younger brothers, Bernie and Bysael. His parents often listened to genres such as salsa, merengue, and pop ballads.

Martínez's earliest musical memory was when he received the record Aquel Que Había Muerto by Puerto Rican rapper and reggaetón pioneer Vico C as a Christmas gift at the age of five. His initial musical purchases included CDs of Marc Anthony and Víctor Manuelle. He said, "I wasn't the kid who got involved in the streets. I liked to be at home with my family." He attended church weekly with his devoutly Catholic mother and sang in the church choir until age 13. Bad Bunny has stated that his early experiences singing in church helped shape his musical foundation and stage confidence. After leaving the choir, he developed an interest in the artists he heard on the radio, particularly Daddy Yankee and Héctor Lavoe. His stage name originated from a time when he was forced to wear a bunny costume and was annoyed about it. He later thought the name "Bad Bunny" would "market well".

After graduating high school in 2012, Martínez enrolled in the audiovisual communications program at the University of Puerto Rico at Arecibo, aiming to become a radio host. He worked part-time as a bagger and cashier at an Econo supermarket while creating music. He left university without completing his degree to pursue his musical aspirations. Speaking about the Puerto Rican music industry, he stated, "I'm from Vega Baja, a small area that's not a metropolis like San Juan where the majority of the genre's artists have come from."

He started to write and create his own music at the age of 14. In 2016, his song "Diles" caught the attention of DJ Luian from SoundCloud who signed him to his record label, Hear this Music. His single "Soy Peor", released in December 2016, reached number 19 on the Billboard Hot Latin Songs chart. In May 2017, his collaboration with Colombian singer Karol G, "Ahora Me Llama", was released, reaching number 10 on the Billboard Hot Latin Songs chart. It was listed on "Alt.Latino's Favorites: The Songs of 2017" as one of the best Latin songs of 2017. In July 2017, Bad Bunny signed a booking deal with Cardenas Marketing Network (CMN) for several Latin American countries.

Starting in November 2017, Bad Bunny hosted Beats 1's first Spanish-language show, Trap Kingz. The remix of "Te Boté" with Ozuna and Nicky Jam reached number one on the Hot Latin Songs chart. In May 2018, American rapper Cardi B released a collaboration with Bad Bunny and J Balvin, "I Like It", which topped the Billboard Hot 100. On October 11, 2018, Bad Bunny released "Mia" with Drake, which reached number five on the Billboard Hot 100.

Bad Bunny released his debut album X 100pre on December 24, 2018, on the Rimas Entertainment label. The album peaked at number 11 on the US Billboard 200. On Metacritic, X 100pre received an average score of 84 based on five reviews. Alexis Petridis of The Guardian praised Bad Bunny's "off-kilter creativity".

In 2019, he was selected for the Forbes 30 under 30 list as an honoree in the Music category.

In 2020, X 100pre was voted 447th in Rolling Stone's 500 Greatest Albums of All Time. On June 28, 2019, Bad Bunny released Oasis, an eight-song collaborative album with J Balvin. It peaked at number nine on the Billboard 200 and topped the Billboard US Latin Albums chart. In July 2019, he joined protests against Puerto Rican governor Ricardo Rosselló in response to Telegramgate. Bad Bunny and Residente released "Afilando Los Cuchillos" ("Sharpening the knives") during the demonstrations.

In 2019, Bad Bunny headlined the 2nd annual Pornhub Awards in Los Angeles. His performance also featured Rico Nasty And Kali Uchis.

In February 2020, Bad Bunny was a guest performer at the Super Bowl LIV halftime show, headlined by Shakira and Jennifer Lopez. Bad Bunny announced the album YHLQMDLG on February 27, 2020, during an appearance on The Tonight Show Starring Jimmy Fallon and stated that it would be released on the 2020 leap day, namely February 29. The album's title is an acronym for "_Yo Hago Lo Que Me Da La Gana_code: spa promoted to code: es " (Spanish for "I Do What I Want") and features collaborations with Daddy Yankee, Yaviah, Jowell & Randy, Ñengo Flow, among other artists.

YHLQMDLG debuted at number two on the US Billboard 200, becoming the highest-charting all-Spanish album ever on the chart at the time. The album was met with critical acclaim, with the album's musical diversity being praised. "Vete" was released as the lead single of the album on November 22, 2019. The second single, "Ignorantes", with Panamanian singer Sech came out on February 14, 2020. In March 2020, Bad Bunny released the music video for "Yo Perreo Sola", in which the artist performs in drag. "Yo Perreo Solacode: spa promoted to code: es " landed number one on the Billboard Latin Airplay chart, earning Bad Bunny his ninth number 1 on the chart in just over two years.

On April 4, 2020, he released the song "En Casitacode: spa promoted to code: es " on SoundCloud, which expressed solidarity towards others in quarantine due to COVID-19 and featured vocals from his girlfriend, Gabriela Berlingeri. On May 10, 2020, Bad Bunny released his first compilation _Las que no iban a salir_code: spa promoted to code: es , without previous announcements. The compilation's title translates to "The Ones That Were Not Going to Come Out" and includes unreleased or unfinished material songs. The album features collaborations with Don Omar, Yandel, Zion & Lennox, Nicky Jam, and Jhayco. Discussing the album's surprise release, Bad Bunny explained, "There was no real meaning behind it. I just thought, 'Damn. What people need is entertainment'." Bad Bunny had been filming his supporting role in Narcos: Mexico before filming was postponed due to the pandemic. It premiered in November 2021.

In July 2020, he appeared on the first digital cover of Playboy magazine as the first man to appear on the cover solo other than the magazine's founder, Hugh Hefner. The cover was shot by photographer Stillz in Miami, Florida, and the magazine includes a feature article entitled "Bad Bunny Is Not Playing God." He also received the ASCAP Latin award for Songwriter of the Year. In August, his song "Pero Ya Nocode: spa promoted to code: es " appeared in an advertisement for politician Joe Biden's 2020 United States presidential election campaign.

On September 20, 2020, Bad Bunny performed a surprise, live (via his YouTube channel and Uforia), free concert from atop a flatbed truck that looked like a subway car going through the streets of New York and ended at Harlem Hospital Center. In October 2020, Bad Bunny released the single "Dakiti", with Jhayco, which topped the Billboard Global 200 and reached number five on the US Hot 100. The song is included on his third studio album, El Último Tour Del Mundo, which was released on November 27, 2020, and was described as a personal and ambitious record. It became the first all-Spanish language album to reach number one on the Billboard 200.

Bad Bunny and YHLQMDLG became Spotify's most-streamed artist and album globally in 2020, respectively. It marked the first time a non-English language music artist topped the year-end list, with The Guardian considering him "the world's biggest pop star" for his streaming numbers. The album received the Grammy Award for Best Latin Pop or Urban Album at the 63rd Annual Grammy Awards. On February 20, 2021, Bad Bunny performed "La Noche de Anochecode: spa promoted to code: es " with Rosalía and "Te Deseo Lo Mejorcode: spa promoted to code: es " on Saturday Night Live, hosted by Regé-Jean Page, as well as appearing in the pre-recorded musical sketches "Loco" and "Sea Shanty". On the US Billboard Hot 100, Bad Bunny's next single "Yonaguni" became his fourth top 10 entry and first with no accompanying acts. He was also cast in David Leitch-directed film Bullet Train, starring Brad Pitt.

In July 2021, it was announced that Bad Bunny co-wrote and co-produced the fifth album of Puerto Rican Latin pop artist Tommy Torres titled El Playlist de Anoche. Bad Bunny won the most awards at the 2021 Billboard Latin Music Awards with 10, including the category Artist of the Year. In the following months, he was featured on Aventura's single "Volví", and released "Lo Siento BB:/" with Tainy and Julieta Venegas. In September 2021, he appeared on the Time 100, Time's annual list of the 100 most influential people in the world. Bad Bunny's 2022 concert tour, El Último Tour del Mundo, visited the US and Canada indoor arenas. He won Best Urban Music Album and Best Rap/Hip Hop Song at the 22nd Annual Latin Grammy Awards. El Último Tour Del Mundo won Best Música Urbana Album at the 64th Annual Grammy Awards. In December 2021, it was announced that Bad Bunny became Spotify's most-streamed artist of the year globally, for a second year in a row.

On December 24, 2021, a short film and music video titled Te Deseo Lo Mejor was released in collaboration with the creators of The Simpsons. The film was directed by David Silverman and stars Humberto Vélez, Claudia Motta and Bad Bunny.

In January 2022, Bad Bunny was featured in Vogue for the second time, modeling the current season's best bags. In April 2022, Sony Pictures announced Bad Bunny as the lead for El Muerto, a film set in Sony's Spider-Man Universe. The film was originally set to be released on January 12, 2024, prior to being removed from the release schedule. On May 6, 2022, Bad Bunny released his fourth (fifth overall) studio album, Un Verano Sin Ti, which debuted at number one on the Billboard 200 and stood there for thirteen non-consecutive weeks. The album was declared the best-performing album of the year on the Billboard 200 year-end chart, as well as the world's best-performing album of 2022 according to IFPI, making Bad Bunny the first Latino to have won a IFPI Global Chart Award. It also broke the record for the most-streamed album of all time on Spotify. Un Verano Sin Ti became the first Spanish-language album to be nominated for the Grammy Award for Album of the Year.

Bad Bunny began his fourth concert tour World's Hottest Tour on August 5, 2022, set to visit fourteen countries of the American continent. On October 4, 2022, the tour became the highest-grossing tour by a Latin artist in history, earning US$232.5 million at the time. Bad Bunny received the most nominations (eight) for the 2022 American Music Awards, including his first for artist of the year. He was crowned Artist of the Year by Billboard in 2022. He also became the most streamed artist of the year in 2022 for the third year in a row.

On May 19, 2023, Bad Bunny released his first solo single of the year titled "Where She Goes", in which he ventured into jersey club music. The music video had cameos from Frank Ocean, Lil Uzi Vert, Ronaldinho, and others. In an interview with Vanity Fair on September 12, 2023, Bad Bunny revealed that he is no longer involved in the upcoming El Muerto film after its schedule removal. He also confirmed that he was working on a new album, planned for release sometime during the following fall. Bad Bunny hinted at the possibility of the upcoming project's sound, confirming that he is "playing around and enjoying myself, letting go. I'm being inspired a lot by the music of the '70s, —across genres, in both Spanish and English, but I'm not sure if this is going to shape my music, generally or just one song," After weeks of unconfirmed teasers and rumors, Bad Bunny revealed the album's title as Nadie Sabe Lo Que Va a Pasar Mañana; the album has 22 tracks and was released on October 13, 2023.

On December 5, 2024, Bad Bunny released the lead single "El Clúb", followed by the second single "Pitorro de Coco" and the announcement of his new album Debí Tirar Más Fotos on December 26, 2024. On January 5, 2025, he released his seventh album, Debí Tirar Más Fotos, stating that it "recommits me to Puerto Rico"; it contains many collaborators representing a range of Puerto Rican styles. After the release of Debí Tirar Más Fotos, Bad Bunny announced No Me Quiero Ir de Aquí, a 30-date residency which took place at San Juan's José Miguel Agrelot Coliseum (also referred as "El Choli"), during July 2025–September 2025 with the first nine dates exclusively for Puerto Rico residents.

The residency occurred during hurricane season in the Atlantic Ocean—a period when tourism drops by 25% to 45%, and lodging prices fall by as much as 50%, according to tourism agency Discover Puerto Rico. According to a September 1 Moody's Analytics estimate, the residency was expected to draw around 600,000 attendees and have a direct economic impact of $250 million. Moody also estimated that total spending, including purchases not directly related to shows, would reach $400 million, prompting the firm to raise its 2025 economic forecast from 0.3% growth to 0.4%.

On April 7, 2025, NPR Music released Bad Bunny's Tiny Desk Concert performance. On May 5, 2025, Bad Bunny announced Debí Tirar Más Fotos World Tour, a 23-date stadium world tour, with dates in Europe, Australia, Japan, and Latin America beginning in November 2025. Bad Bunny cited concerns that the United States Immigration and Customs Enforcement (ICE) could harm fans at his concerts as additional reasoning for not doing a 2025 US tour (though he said this was not out of spite toward the United States).

There were many reasons why I didn't show up in the U.S., and none of them were out of hate—I've performed there many times. All of (the shows) have been successful. All of them have been magnificent. I've enjoyed connecting with Latinos who have been living in the U.S. But specifically, for a residency here in Puerto Rico, when we are an unincorporated territory of the United States. People from the U.S. could come here to see the show. Latinos and Puerto Ricans of the United States could also travel here, or to any part of the world. But there was the issue of—like, fucking ICE could be outside [my concert]. And it's something that we were talking about and very concerned about.

On July 14, Bad Bunny released the single "Alambre Púa", with the track's title stylized in the same manner as songs from Debí Tirar Más Fotos.

On September 28, 2025, it was announced that he would headline the Super Bowl LX halftime show on February 8, 2026, making him the first solo Latino artist to do so. In a statement released by the NFL on September 28, he said, "It's for those who came before me and ran countless yards so I could come in and score a touchdown … this is for my people, my culture, and our history." The decision to have Bad Bunny headline the performance spurred controversy, with U.S. president Donald Trump calling the choice "absolutely ridiculous", with others, including show producer Jay-Z and NFL commissioner Roger Goodell supporting the choice. Bad Bunny's halftime show was the first to be performed in majority Spanish. His halftime performance ranked as the fourth most-watched Super Bowl halftime show with an average of 128.2 million viewers.

Following the halftime performance, Bad Bunny received a massive Billboard chart bump. He had four songs from the set re-enter the Billboard Hot 100, with quasi-title track “DtMF” re-entering the top 10.

In June 2026, while in Madrid for the tour, Bad Bunny and his family had a private audience with Pope Leo XIV at the Santiago Bernabéu stadium following a papal event attended by 80,000 people. Bad Bunny had requested the meeting.

Bad Bunny is considered to be primarily a Latin trap and reggaeton artist. As described in a Rolling Stone article, Bad Bunny sings and raps with a "conversational tone", employing "a low, slurry tone, viscous melodies, and a rapper's cadence."

Throughout the years, Bad Bunny has listed his musical influences with a wide variety of artists from multiple genres such as Héctor Lavoe, El Gran Combo de Puerto Rico, Vico C, Romeo Santos, Aventura, Juan Luis Guerra, Antony Santos, Raulín Rodríguez, El Chaval de la Bachata, Elvis Crespo, Olga Tañón, Ricky Martin, Juan Gabriel, José Feliciano, Ismael Rivera, Frankie Ruiz, La Sonora Ponceña, Roberto Roena, Daddy Yankee, Don Omar, Ivy Queen, Tego Calderón, Wisin & Yandel, Hector El Father, Tito El Bambino, Calle 13, Rubén Blades, Víctor Manuelle, Gilberto Santa Rosa, and Marc Anthony, amongst many others. He considers himself to be a "music fanatic" which is the reason why so many people inspire him. During an episode of Behind the Music, he talked about Ricky Martin's legacy for Latin music and Latin artists, and how Martin changed the music landscape for future Latin artists.

In the music video for "Neverita", Bad Bunny paid homage to the "Suavemente" music video by Puerto Rican artist Elvis Crespo, leaving a message in the end translated from Spanish as "In honor of the best video of all time". Elvis Crespo later felt honored by his tribute and ended up doing a merengue version of the song himself in which he performed at the 2022 Latin Billboard Music Awards.

Although primarily considered to be a Latin trap and reggaeton artist, his music also incorporates various other elements from other genres such as pop, rock, hip-hop, electronic, reggae, dancehall, dembow, salsa, bossa nova, bomba, bachata, merengue, ballad, house, drill, alternative rock, indie, soul, R&B, and other genres. Some publications have credited him for bringing Latin trap and reggaeton into the global mainstream in the English-language music market.

According to Timothy Monger of AllMusic, his lyrics "range from humor and pathos to heartbreak and anger (sometimes in the same song)". According to Paper, other themes explored in Bad Bunny's music include "self-love, inclusivity, and LGBTQ acceptance".